London - Manchester United on Monday announced a three-year partnership with a leading Asian mobile telecommunications company to distribute content in Vietnam, Cambodia and Laos.
It is estimated United have 16 million supporters in Vietnam alone and the Premier League champions have joined forces with mobile firm Beeline to expand the club's brand in Asia.
"Manchester United has always been at the forefront of the game off the pitch as well on it and this partnership is another example of that," United manager Sir Alex Ferguson said.
"Everyone knows about the passion of our fans in that part of the world and this deal makes it a lot easier for us to keep in touch with them."
Meanwhile, United have confirmed that logistics company DHL will be their first training kit sponsor.
The 19-time English champions already have a shirt sponsorship deal with Aon, the American financial company, but DHL's branding will now be worn by stars like Wayne Rooney and Ryan Giggs during United's training sessions outside of European games.
United have not put a figure on the four-year deal, although reports suggest the club will collect 40 million over the length of the contract.