Business of Sport

United strike deal in Vietnam

2011-08-22 15:33
Manchester United (File)

London - Manchester United on Monday announced a three-year partnership with a leading Asian mobile telecommunications company to distribute content in Vietnam, Cambodia and Laos.

It is estimated United have 16 million supporters in Vietnam alone and the Premier League champions have joined forces with mobile firm Beeline to expand the club's brand in Asia.

"Manchester United has always been at the forefront of the game off the pitch as well on it and this partnership is another example of that," United manager Sir Alex Ferguson said.

"Everyone knows about the passion of our fans in that part of the world and this deal makes it a lot easier for us to keep in touch with them."

Meanwhile, United have confirmed that logistics company DHL will be their first training kit sponsor.

The 19-time English champions already have a shirt sponsorship deal with Aon, the American financial company, but DHL's branding will now be worn by stars like Wayne Rooney and Ryan Giggs during United's training sessions outside of European games.

United have not put a figure on the four-year deal, although reports suggest the club will collect 40 million over the length of the contract.

Read more on:    business of sport

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

SA Rugby's coaching indaba is set to take place this week. Do you think the two-day think-tank will make any difference?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.