Business of Sport

Odds on another Gunners deal

2011-08-22 10:40
Arsenal
London - Arsenal have completed a busy period of commercial activity by signing up Betsson as their new official betting partner.

The three-year deal marks the Malta-based gaming company's first entry into the football market and will focus on creating a bespoke betting operation designed specifically for Arsenal fans. Both online and in-stadia betting services will be delivered through a newly created brand, GunnersGaming by Betsson, with in-stadia operations in-place for Arsenal's 2-0 Barclays Premier League defeat to Liverpool on Saturday.

In addition to the in-stadia services, a wide range of online betting and gaming services is being developed and will be launched on www.gunnersgaming.com. Betsson follows Indesit, Thomas Cook, Carlsberg and Citroen as Arsenal's fifth and final partnership signing for this season. The five companies join Emirates, Nike, EA Sports, Lucozade and O2 in the club's partner portfolio.

"We are delighted to be welcoming Betsson on board as an official partner of the club, an experienced and trusted brand who will be delivering this innovative new venture," said Vinai Venkatesham, Arsenal's head of global partnerships.

"Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters."

Betsson Business Solutions' managing director, David Bjork, added: "Betsson chose Arsenal not only because it is a huge international club with a very large fan base, but also because its tradition of innovation matches perfectly with the 'GunnersGaming by Betsson' concept. Arsenal is one of the greatest football teams in the world and we’re looking forward to enjoying a long and successful partnership together."
 

Read more on:    arsenal  |  epl  |  london  |  business of sport
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

Live scoring

 

This is what South Africans Googled in 2014!

Find out who and what South Africans were most curious about in 2014!

 
 

I love summer.24

This hilarious song is your new holiday anthem
The world's least visited destination is breathtaking!
LOL treadmill fail!
Google’s top searches of 2014
 
 
/Sport
Men
Women
Love 2 Meet
Featured

Got something you'd like to get off your chest? Got a burning desire to air an opinion? If so, be sure to sign-up on Sport24's FORUM!

Latest blogs
Vote

The five candidates for SA Player of the Year have been revealed. Who gets your vote?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

 
There are new stories on the homepage. Click here to see them.