Business of Sport

Nokia to sponsor CLT20

2011-08-12 13:20
Champions League T20
Mumbai - Nokia is to succeed rival telecommunications firm Bharti Airtel as the new title sponsor of the Champions League Twenty20 cricket tournament.

The tournament’s CEO, Sundar Raman, posted the news on his personal Twitter account, although further details have not been revealed. “Nokia signs up as title sponsor of Champions League Twenty20,” stated Raman. The next edition of the competition will run from September 23 to October 9 in India.

Airtel agreed a five-year deal to sponsor the tournament, which has been held in the company’s homeland of India in three of the four years of the event.

However, Airtel’s decision to curtail a partnership reportedly worth $8 million per year after just two years was confirmed last week by ESPN Star Sports, the tournament’s official broadcast partner.

Indian media reports stated that Airtel’s deal had an exit clause that allowed it to withdraw from the tournament if the ratings did not match expectations.

The Champions League, launched by the cricket boards of India, Australia and South Africa, gathers the world’s leading Twenty20 club teams, but has endured a challenging time since the inaugural 2009 event.

The tournament’s scheduled first season in 2008 was cancelled after the Mumbai terrorist attack in November of that year. Since that time the event has struggled to generate strong television ratings in comparison to the all-powerful Indian Premier League. ESPN Star Sports splashed out nearly $1billion in 2008 for the 10-year broadcast rights to the tournament.
 

Read more on:    airtel  |  nokia  |  espn  |  champions league  |  mumbai  |  business of sport
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
Live Video Streaming
Video Highlights
Sport Talk

 
 
Men
Women
Love 2 Meet
Featured

Dave ask if you would like to meet your local sports heroes and stand the chance to win prizes to the value of over R40 000.

Latest blogs
Vote

After their narrow defeat to the All Blacks in Wellington, the Springboks will be relishing their "return" clash at Ellis Park. Or will they... ? Who do you see winning in Johannesburg?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

 
There are new stories on the homepage. Click here to see them.