Business of Sport

Lucozade sign McLaren deal

2011-09-23 10:52
Lewis Hamilton
London - Ahead of the Singapore Grand Prix, Lucozade has announced an innovative performance partnership with the Vodafone McLaren Mercedes Formula 1 team.?

In addition to branding on the car and drivers overalls, Lucozade will supply Jenson Button, Lewis Hamilton and Vodafone McLaren Mercedes with their range of sports nutrition products.?

Jenson Button said: “As a grand prix driver and an athlete, I completely understand the need to keep my body refreshed and hydrated before, during and after exercise. If you’re pushing yourself to the limit, then your body needs to refuel – and Lucozade products are a great way to achieve that.”?

“I’m really looking forward to working with Lucozade to help them develop their range of fitness and isotonic drinks to cope with the extreme demands of Formula 1.”

Lucozade’s drinks and products will be available to the whole team and Lucozade and Vodafone McLaren Mercedes are also working together to formulate a new bespoke product to meet the specific requirements of Formula 1.
 

NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

Live scoring

 

Quiz: Test your Rio Olympics memory!

Think you know what went on at the Rio Olympics? Prove it by tackling Sport24's ridiculously impossible yet highly addictive post-Games quiz!

 
 

Rio Olympics

GALLERY: SA's Rio Olympic medallists
As it happened: Rio Olympics - Day 17
Selecting 6 numbers turned Britain into Olympic superpower
Caster cranks up the heat in Rio semi
 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

Follow all the action from the 2016 Rio Olympics. The highs, the lows, the tears, the smiles as the world's greatest athletes compete for gold, silver and bronze.

Latest blogs
Vote

Who would you like to see start at flyhalf for the Boks in their next Rugby Championship clash against the Wallabies in Brisbane?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.