Business of Sport

Lucozade sign McLaren deal

2011-09-23 10:52
Lewis Hamilton
London - Ahead of the Singapore Grand Prix, Lucozade has announced an innovative performance partnership with the Vodafone McLaren Mercedes Formula 1 team.?

In addition to branding on the car and drivers overalls, Lucozade will supply Jenson Button, Lewis Hamilton and Vodafone McLaren Mercedes with their range of sports nutrition products.?

Jenson Button said: “As a grand prix driver and an athlete, I completely understand the need to keep my body refreshed and hydrated before, during and after exercise. If you’re pushing yourself to the limit, then your body needs to refuel – and Lucozade products are a great way to achieve that.”?

“I’m really looking forward to working with Lucozade to help them develop their range of fitness and isotonic drinks to cope with the extreme demands of Formula 1.”

Lucozade’s drinks and products will be available to the whole team and Lucozade and Vodafone McLaren Mercedes are also working together to formulate a new bespoke product to meet the specific requirements of Formula 1.
 

NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

Live scoring

 

Pedal power to hit Kouga this May

Hundreds of adrenaline junkies will descend on Kouga this May for the annual action-packed MySpar Mountain Bike Classic.

 
 

Outdoor

Extreme Kiteboarding in Pumping Conditions!
The Arctic becomes an unlikely surfing hotspot
A romantic holiday to beat the winter blues
Why should you do a 5k?
 
 
/News
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

SuperBru Super Rugby challenge

Enter and challenge Sport24's staff!

Featured

As the Absa Premiership nears the Christmas break, a little over half the season remains. Who will be crowned champions when all is said and done? Which teams will be relegated? Stay glued to Sport24 to find out!

Latest blogs
Vote

Louis Oosthuizen and Charl Schwartzel's decision to not represent South Africa at the 2016 Olympic Games in Rio, citing family and schedule issues, is...

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.