Business of Sport

FIFA sign up new sponsor

2011-07-11 08:23
Sepp Blatter
Zurich - FIFA has shrugged off the impact of the recent corruption scandals surrounding world football’s governing body by signing up Johnson & Johnson as the eighth and final global sponsor of the 2014 World Cup in Brazil.

Johnson & Johnson will become the exclusive and official healthcare sponsor of Brazil's World Cup, with the ability to activate across their consumer, medical devices/diagnostics and pharmaceutical businesses.

The agreement also encompasses exclusive global marketing rights related to the 2013 Confederations Cup. There are now just three national supporter slots remaining in FIFA's three-tier sponsorship structure for the 2014 World Cup, with these rights reserved for domestic companies based in the Brazilian market.

Budweiser, Castrol, Continental, McDonald's, OI, Seara and Yingli Solar are the other global sponsors of the 2014 World Cup. FIFA's top-tier partners are Adidas, Coca-Cola, Hyundai-Kia, Emirates, Sony and Visa. In 2008, Johnson & Johnson dropped its global sponsorship deal with the International Olympic Committee.

"The FIFA World Cup unites people of all cultures, ages and socioeconomic levels like no other event and we're excited to tap into this passion and reach to further impact health and wellness around the world," said Brian Perkins, corporate vice-president of corporate affairs for Johnson & Johnson. "Through this sponsorship, the company will be able to reach new professionals and consumers and deepen our commitment and connection to the people and communities we serve."

FIFA's marketing director, Thierry Weil, added: "Having a global, broadly based and trusted company like Johnson & Johnson as a FIFA World Cup sponsor is a great asset for FIFA and we are honoured to welcome them on board. We look forward to working closely with Johnson & Johnson on our shared mission of making the 2014 World Cup an exciting and memorable event."


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