Business of Sport
Chelsea to promote Barbados
London - Chelsea has signed a three-year deal with the Barbados Tourism Authority (BTA), with the partnership designed to further promote the island to audiences across North America, the Caribbean and the UK.
The Barclays Premier League club will also look to explore the opportunity to roll out specific community football coaching programmes on the island and in the UK through its charity, the Chelsea Foundation.
The agreement sees BTA become Chelsea’s second regional partner, alongside EA Sports. “This is a great opportunity for us, using our excellent and award-winning CSR programmes, to engage with fans in the Caribbean who have a real passion for Chelsea and the Premier League,” said Chelsea chief executive Ron Gourlay.
Petra Roach, BTA’s vice-president of sales and marketing for the UK, added: “This partnership is much more than getting our Barbados message out to Chelsea fans on match day. We want to harness the charitable spirit of the club and work together on some exciting community projects both in Barbados and the UK.”
Roach continued: “Barbados and Chelsea have a natural synergy as we both strive to be the best in our respective fields. It fits perfectly with our theme for 2012, The Year of Sport; from grass roots to world class, and we are building upon Barbados' already strong reputation for sporting events and activities.”