Business of Sport

CSA wants to hear from fans

2011-08-16 09:17
Cricket fans
Johannesburg - Cricket South Africa (CSA) has launched an exciting fan survey, which they hope will lead to an improved understanding of the needs of their number one stakeholder, and result in healthy stadium attendances this summer.
 
The survey, conducted by Repucom South Africa, is being run on the CSA website and is structured to address important CSA objectives and understand the current opinions and perceptions of the cricket fan, providing a better understanding of who the SA cricket fan is.
 
The survey is the second of its kind in two years and CSA CEO Gerald Majola is keen for his organisation to get up to speed with the changing needs of the modern cricket fan.
 
“The survey encourages fans to state their preferences in terms of how they consume cricket, what their favourite formats are and what would bring them to the stadium.
 
“Cricket has one of the most diverse audiences and CSA wants to get to know what makes them tick. We have an exciting summer of cricket ahead and there is no better time to launch a project like this than during the off-season.”
 
The online fan survey is part of a broader research project that CSA is undertaking to gain key insights into the changing nature of cricket.
 
Repucom South Africa’s overall aim is to deliver invaluable insights to their clients that ultimately inform strategies and marketing activities. The research study highlights CSA’s eagerness to better understand the ongoing needs of cricket fans in an ever changing environment,” said Etienne Karsten, VP of Repucom SA.

Click HERE to take the survey and stand the chance of winning one of 10 replica Proteas shirts
 

NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
14 comments
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

Live scoring

 

Quiz: Test your Rio Olympics memory!

Think you know what went on at the Rio Olympics? Prove it by tackling Sport24's ridiculously impossible yet highly addictive post-Games quiz!

 
 

Rio Olympics

GALLERY: SA's Rio Olympic medallists
As it happened: Rio Olympics - Day 17
Selecting 6 numbers turned Britain into Olympic superpower
Caster cranks up the heat in Rio semi
 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

Follow all the action from the 2016 Rio Olympics. The highs, the lows, the tears, the smiles as the world's greatest athletes compete for gold, silver and bronze.

Latest blogs
Vote

Who would you like to see start at flyhalf for the Boks in their next Rugby Championship clash against the Wallabies in Brisbane?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.