Business of Sport

CSA wants to hear from fans

2011-08-16 09:17
Cricket fans
Johannesburg - Cricket South Africa (CSA) has launched an exciting fan survey, which they hope will lead to an improved understanding of the needs of their number one stakeholder, and result in healthy stadium attendances this summer.
 
The survey, conducted by Repucom South Africa, is being run on the CSA website and is structured to address important CSA objectives and understand the current opinions and perceptions of the cricket fan, providing a better understanding of who the SA cricket fan is.
 
The survey is the second of its kind in two years and CSA CEO Gerald Majola is keen for his organisation to get up to speed with the changing needs of the modern cricket fan.
 
“The survey encourages fans to state their preferences in terms of how they consume cricket, what their favourite formats are and what would bring them to the stadium.
 
“Cricket has one of the most diverse audiences and CSA wants to get to know what makes them tick. We have an exciting summer of cricket ahead and there is no better time to launch a project like this than during the off-season.”
 
The online fan survey is part of a broader research project that CSA is undertaking to gain key insights into the changing nature of cricket.
 
Repucom South Africa’s overall aim is to deliver invaluable insights to their clients that ultimately inform strategies and marketing activities. The research study highlights CSA’s eagerness to better understand the ongoing needs of cricket fans in an ever changing environment,” said Etienne Karsten, VP of Repucom SA.

Click HERE to take the survey and stand the chance of winning one of 10 replica Proteas shirts
 

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