Business of Sport

CSA wants to hear from fans

2011-08-16 09:17
Cricket fans
Johannesburg - Cricket South Africa (CSA) has launched an exciting fan survey, which they hope will lead to an improved understanding of the needs of their number one stakeholder, and result in healthy stadium attendances this summer.
The survey, conducted by Repucom South Africa, is being run on the CSA website and is structured to address important CSA objectives and understand the current opinions and perceptions of the cricket fan, providing a better understanding of who the SA cricket fan is.
The survey is the second of its kind in two years and CSA CEO Gerald Majola is keen for his organisation to get up to speed with the changing needs of the modern cricket fan.
“The survey encourages fans to state their preferences in terms of how they consume cricket, what their favourite formats are and what would bring them to the stadium.
“Cricket has one of the most diverse audiences and CSA wants to get to know what makes them tick. We have an exciting summer of cricket ahead and there is no better time to launch a project like this than during the off-season.”
The online fan survey is part of a broader research project that CSA is undertaking to gain key insights into the changing nature of cricket.
Repucom South Africa’s overall aim is to deliver invaluable insights to their clients that ultimately inform strategies and marketing activities. The research study highlights CSA’s eagerness to better understand the ongoing needs of cricket fans in an ever changing environment,” said Etienne Karsten, VP of Repucom SA.

Click HERE to take the survey and stand the chance of winning one of 10 replica Proteas shirts



Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk
Most Read


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

Boks more focused after Japan shock
Pumas, Namibia make 11 changes each
LIVE: New Zealand v Tonga
Springboks' bus driver inspires team in UK
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


Take a photographical trip down memory lane and remind yourself of how the Springboks fared in their five previous Rugby World Cup campaigns. In addition, pick your all-time Springbok Rugby World Cup Dream Team and you could win R3 000!

Latest blogs

How far do you see the Springboks progressing in this year's Rugby World Cup tournament?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.