Business of Sport
CSA, SAB sign long-term deal
CSA, SAB in new partnership (File)
Johannesburg - Cricket South Africa (CSA) and the South African Breweries Limited (SAB) on Friday announced a new long-term partnership that grants Castle Lager the sponsorship rights to both the Proteas’ Test and ODI teams.
The new four year sponsorship deal, which commences with immediate effect, gives Castle Lager naming rights to both the Proteas Test and ODI teams, as well as branding on both playing and practise kits.
“Castle Lager are our longest serving sponsors and it is not just their financial support that we value,” commented CSA CEO Gerald Majola. “They have been committed and close friends of South African cricket and the Proteas, in particular, for a long period of time.
“The Proteas are entering an exciting new era with the recent appointment of a World Cup-winning coach in Gary Kirsten and he will be backed up by players who continue to excel on the world stage and earn international honours at the highest level.
“This is a momentous day for the Proteas and Cricket South Africa,” he concluded.
Gary Kirsten, national coach of the Castle Lager Test and ODI teams, commented: “As I have stated before, it is an enormous honour and privilege to coach the Proteas. I believe we have the talent in the land to achieve the goals we will be setting ourselves in the seasons ahead and this would not be possible without the generous support of sponsors such as Castle Lager.
Graeme Smith, national captain of the Castle Lager Test team, commented: “We are entering a new era now that an official World Test Championship is about to be launched and it gives us, as players, a more specific goal and focus for the seasons ahead. Every Test match effectively now carries the same value and is part of the process to reach the play-off stage.
“Our sponsors are the lifeblood of the game and I would like to add my thanks and appreciation to SAB and, in particular, to their head of sponsorships Rob Fleming. He has always been a welcome and popular visitor to our dressing rooms.”
AB de Villiers, national captain of the Castle ODI team, commented: “I almost feel that I am making a fresh start to my international career with my appointment as captain which means the world to me. We owe our loyal fans some big performances and that is the way to build our confidence and momentum over the next four years as we put our plans in place for the next World Cup.
As always, it is one thing to have a vision but to implement it would not be possible without the support of sponsors such as Castle Lager.”