South African Athletics

New sponsors for CT Marathon

2014-07-15 12:31
Cape Town Marathon

Cape Town - The Cape Town Marathon has secured a major new naming rights sponsorship from financial services giant Sanlam.

The sponsorship will allow the marathon - renamed the Sanlam Cape Town Marathon with immediate effect - to fast-track its plans of being classified as Africa’s first World Marathon Majors (WMM) race and in the process boost city tourism by attracting athletes from around the globe. 

Yegs Ramiah, Chief Executive: Sanlam Brand, says that Sanlam is delighted at the opportunity to be the official headline sponsor of the Cape Town Marathon.

“Sanlam is pleased to sponsor an event that places Cape Town and our continent on the global stage alongside famous marathon cities such as Boston, New York, Tokyo and London. As a diversified financial services player with an extensive footprint into 11 African countries, we take pride in creating an opportunity for international athletes to compete in a global event on the continent, in particular African athletes.

“The sport of running is easily accessible and within everyone’s means and by its very nature requires determination, dedication and the belief that a lot can come from very little. Just like wealth creation, a craft that we as a company are more familiar with, the sport of running is a journey without an end, the joy and value of which are unqualified. We truly believe that an event such as this will have a real and positive influence by enabling people to live their best possible lives.

“We look forward to a long and positive association with the Cape Town Marathon and wish all the participants success come race-day.”

South African long-distance Olympic medalist Elana Meyer, spokesperson for The Sanlam Cape Town Marathon and member of its EXCO says they have the support of and presence at the race of IAAF and will now apply for Silver Label classification. After that, the potential for this race will be immeasurable.

“We are extremely pleased to have a leading financial services group like Sanlam working with us to realise the potential of this very special event.”

Relaunched in February 2014, under a joint partnership agreement between the City of Cape Town, Western Province Athletics (WPA) and ASEM Running, the 42.2km race will provide the culmination of a three-day long ‘Festival of Running’ in Africa’s Mother City, which unfolds as a 10km Peace Run, a 4.2km Peace Run, two Peace Trail Runs, a Peace Relay and a Peace Mile Race. Elana Meyer and Rugby World Cup 1995 winning captain, Francois Pienaar, have joined forces to present this event and drive the vision of the Cape Town Marathon becoming one of the WMM.

“We offer contestants the largest sum of prize money for a South African standard marathon, with cash prizes exceeding R1.6 million, which is in line with international city marathon benchmarks and a requirement to be considered for WMM and IAAF membership,” says Meyer.

The Sanlam Cape Town Marathon will be over a race weekend on September 20/21, 2014.

In June this year, the listed South African financial services group celebrated its 96th birthday, unveiling a refreshed brand identity, including a brand new pay-offline, titled Wealthsmiths. The group’s modernised brand more accurately reflects Sanlam, as it is today - a global, fully diversified financial services group, operating in 11 countries across Africa, as well as in India, Malaysia, the United Kingdom and business interests in the USA and Australia.

The family of six Major events include: Tokyo Marathon, Boston Marathon, Virgin Money London Marathon, BMW Berlin Marathon, Bank of America Chicago Marathon and TCS New York City Marathon.

(From left to right) Jakes Jacobs, President of WPA (Western Province Athletics), Elana Meyer, South African Long-Distance Olympic Medalist & Ambassador for Sanlam Cape Town Marathon, Yegs Ramiah, Chief Executive for Sanlam Brand, Francois Pienaar, Rugby World Cup 1995 Winning Captain & Ambassador for Sanlam Cape Town Marathon.

Read more on:    athletics

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

How much of a runner are you?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.