Cape Town - The Cape
Town Marathon has secured a major new naming rights sponsorship from financial
services giant Sanlam.
The sponsorship will allow the marathon - renamed the
Sanlam Cape Town Marathon with immediate effect - to fast-track its plans
of being classified as Africa’s first World Marathon Majors (WMM) race and in
the process boost city tourism by attracting athletes from around the
Yegs Ramiah, Chief Executive: Sanlam Brand,
says that Sanlam is delighted at the opportunity to be the official headline
sponsor of the Cape Town Marathon.
“Sanlam is pleased to sponsor an event
that places Cape Town and our continent on the global stage alongside famous
marathon cities such as Boston, New York, Tokyo and London. As a diversified
financial services player with an extensive footprint into 11 African
countries, we take pride in creating an opportunity for international athletes
to compete in a global event on the continent, in particular African athletes.
“The sport of running is easily accessible and
within everyone’s means and by its very nature requires determination,
dedication and the belief that a lot can come from very little. Just like
wealth creation, a craft that we as a company are more familiar with, the sport
of running is a journey without an end, the joy and value of which are
unqualified. We truly believe that an event such as this will have a real and
positive influence by enabling people to live their best possible lives.
“We look forward to a long and positive
association with the Cape Town Marathon and wish all the participants success
South African long-distance Olympic medalist
Elana Meyer, spokesperson for The Sanlam Cape Town Marathon and member of its
EXCO says they have the support of and presence at the race of IAAF and will
now apply for Silver Label classification. After that, the potential for this
race will be immeasurable.
“We are extremely pleased to have a leading
financial services group like Sanlam working with us to realise the potential
of this very special event.”
Relaunched in February 2014, under a joint
partnership agreement between the City of Cape Town, Western Province Athletics
(WPA) and ASEM Running, the 42.2km race will provide the culmination of a
three-day long ‘Festival of Running’ in Africa’s Mother City, which unfolds as
a 10km Peace Run, a 4.2km Peace Run, two Peace Trail Runs, a Peace Relay and a
Peace Mile Race. Elana Meyer and Rugby World Cup 1995 winning captain, Francois
Pienaar, have joined forces to present this event and drive the vision of the
Cape Town Marathon becoming one of the WMM.
“We offer contestants the largest sum of prize
money for a South African standard marathon, with cash prizes exceeding
R1.6 million, which is in line with international city marathon benchmarks and
a requirement to be considered for WMM and IAAF membership,” says Meyer.
The Sanlam Cape Town Marathon will be over a
race weekend on September 20/21, 2014.
In June this year, the listed South African
financial services group celebrated its 96th birthday, unveiling a
refreshed brand identity, including a brand new pay-offline, titled
Wealthsmiths. The group’s modernised brand more accurately reflects Sanlam, as
it is today - a global, fully diversified financial services group, operating
in 11 countries across Africa, as well as in India, Malaysia, the United
Kingdom and business interests in the USA and Australia.
The family of six Major events include: Tokyo
Marathon, Boston Marathon, Virgin Money London Marathon, BMW Berlin Marathon,
Bank of America Chicago Marathon and TCS New York City Marathon.
(From left to right) Jakes
Jacobs, President of WPA (Western Province Athletics), Elana Meyer, South African Long-Distance Olympic Medalist & Ambassador
for Sanlam Cape Town Marathon, Yegs Ramiah, Chief Executive for Sanlam Brand, Francois Pienaar, Rugby World Cup 1995 Winning Captain & Ambassador
for Sanlam Cape Town Marathon.