Cape Town - The International Association of Athletics
Federations (IAAF) is on the look-out for a new title sponsor for the Diamond
League after electronics giant Samsung opted against renewing its
support of the series just one month before the start of the 2013
According to the SportBusiness website, the South Korean firm has sponsored the series
since its inception in 2010, but its decision not to renew the reported
£3 million per year deal has left the governing body with little time to
bring in a new title sponsor before the opening event of the season on
May 10 in Doha, Qatar.
A source told the Daily Telegraph newspaper that
the company had to cut back on its “exposure-driven activities”.