International Athletics

Adidas sparks furore with Boston Marathon 'survivor' email

2017-04-19 07:56
Adidas (File)

Washington - German sportswear giant adidas sparked a social media outcry on Tuesday after sending an email congratulating runners in the Boston Marathon for having "survived" the race.

The choice of words jarred as memories remain fresh of the 2013 deadly bombing of the event in the Massachusetts city.

"Congrats, you survived the Boston Marathon!" adidas said in the subject line of an email it sent to the 26 492 participants who finished the annual race on Monday.

The email instantly set off a furore on social media, where many people published screen grabs of the email and denounced its offensive nature.

The official Twitter account of Adidas North America, with the handle @adidasUS, rushed to apologise.

"We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday," it tweeted.

"We deeply apologize for our mistake."

On April 15, 2013, two brothers of Chechen descent, Tamerlan and Dzokhar Tsarnaev, planted pressure-cooker bombs near the Boston Marathon finish line, killing three people and injuring 264 others.

On Monday, Geoffrey Kirui and Edna Kiplagat led a Kenyan clean sweep at the 121st Boston Marathon, winning the respective men's and women's races.

The Boston Marathon is the world's oldest annual marathon and one of the most prestigious races over the distance of just over 42.2km on the athletics calendar.

Read more on:    adidas  |  athletics
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2017/18 PSL season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
Vote

Patriotism aside, who do you feel deserved to win the 2017 Laureus Breakthrough of the Year award?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.