Share

Color Run mania hits SA!

Cape Town - It’s the world’s single-biggest event series, the most colourful race on Earth, and it’s coming to South Africa.

GALLERY: Join The Color Run fun!

It’s the original and globally acclaimed The Color Run™ - often imitated, never bettered - and it’s crossing the ocean in 2013 to make Africa the fifth continent to experience its unique explosion of colour. South Africans can at last be part of this global phenomenon, participating in a fun run that’s so popular worldwide that just getting tickets can be a feat ... The Color Run™ sold out in Amsterdam within 18 minutes.

Internationally renowned as a fun, family-friendly race that celebrates healthiness, happiness, individuality, and giving back, The Color Run™ brings together communities to create a five-kilometre-long canvas of colour.

Participants arrive at the starting line wearing white – anything from white T-shirts to white tutus – and when the start gun fires, the festival of colour begins.

Each kilometre of the event is associated with a colour: yellow, red, blue and green. In each colour zone, volunteers shower runners and walkers with clouds of brightly coloured powder. (It is food grade, coloured cornstarch, so it’s 100% natural, safe, and washes out.)

The race ends with a colour-throwing party where Color Runners and spectators get to make the world a brighter place, turning the finish line into what CNN iReport described as looking “like a tie-dye convention”.

First run in Phoenix, Arizona, in January 2012, The Color Run™ event toured 50 US cities and three international cities in its first year, attracting over 600 000 participants, 650 000 Facebook fans, and over four million views on YouTube, while raising donations for charities around the world.

“The demand has been crazy and exciting,” says The Color Run™ founder and CEO, Travis Snyder. So crazy and exciting in fact, that this year The Color Run™ will be splashing its trademark palette over 120 US cities and scores of cities across Europe, Australia, South America and Asia, with over a million participants worldwide.

On September 1, 2013, Port Elizabeth will go on the map as the first city in Africa to host this colourful event. Cape Town follows in PE’s colourful footsteps on October 19, 2013, with races in other local cities also in the pipeline.

“Every day, hundreds of people make requests on our Facebook page for us to bring the event to their favourite city,” says Snyder. “We’re now excited to be answering the call in South Africa!”

South Africans are already a-buzz about the race, with The Color Run™ currently the fastest-growing Facebook page in South Africa, attracting over 48 000 followers since it launched at the end of April this year.

That’s because on top of being the world’s original paint race and a unique, must-have experience, The Color Run™ is the perfect race for the whole family. As a non-timed race, The Color Run™ is ideal for both novices and serious athletes. Sixty percent of Color Runners are first-time runners or walkers, participating for the sheer joy of doing something unique, healthy and fun with family and friends.

Entries are already open for The Color Run™ 5k event in PE and Cape Town.

Click HERE to register on The Color Run™ VIP list to be notified as soon as The Color Run™ comes to your city.

To find out more about The Color Run™ 5k event, click HERE


We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Voting Booth
Should Siya Kolisi keep the captaincy as the Springboks build towards their World Cup title defence in 2027?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes! Siya will only be 36 at the next World Cup. He can make it!
25% - 1273 votes
No! I think the smart thing to do is start again with a younger skipper ...
29% - 1471 votes
I'd keep Siya captain for now, but look to have someone else for 2027.
45% - 2249 votes
Vote
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE