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$3m for Super Bowl ad

Dallas - Advertisers are spending up to three million dollars for a commercial slot for Super Bowl XLV which is expected to be one of the most watched programmes in American history.

A 30-second advert during Sunday's National Football League championship game between the Green Bay Packers and Pittsburgh Steelers contest will cost between 2.5 and three million dollars.

Much of that money will come from the American auto industry which was hit hard by the financial crisis but is beginning to show signs of making a recovery.

In 2009, the US government injected over $80 million in bailout money to into General Motors Co., Chrysler Group and others to help keep them afloat.

Last year's Super Bowl was most watched programme in American history with 106.5 million viewers and the NFL is expecting to reach or surpass that total this year.

NFL regular season games are watched by an average of 17.9 million viewers and that figure increases to an average of 37.7 million viewers for playoff games.

With that many eyes glued to their TV screens it is no wonder that auto giants are willing to spend a million dollars for 10 seconds of airtime.

"How big is the game? It's so big I'm going to DVR it. Not to watch me, but to watch the commercials," said Steelers safety Ryan Clark.

 
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