Big three are a success

2014-02-10 14:50
Cricket ball
England, Australia and India are the success stories, financially speaking, of the cricketing world. They really, really don't need counsel on how to run their business from a country and a fan base that can't fill stadiums.

Of course they realise that they must keep playing Test cricket, home and away, against all-comers. If they failed to grasp such Sports Marketing 101 principles, they would never have been able to build the wealthy and popular series that their countries engage in.

However, taking on all-comers does not mean playing any and everybody, nor does it mean playing equal numbers of fixtures against everybody. How many games do our rugby players play per annum against NZ/Aus opposition as opposed to Six Nations opposition, let alone the likes of Canada or Romania?? That we play franchise rugby against Aus/NZ, and then play them again at RC level, playing far fewer fixtures against the rest, does not mean that SANZAR's approach is fatally flawed. Instead, it is balanced between historical rivalries vital to the sport, and equally vital bankability.

So yes, the Big Three will continue to favour playing against each other mainly while accommodating the rest, just like SANZAR play against each other mainly while accommodating the Six Nations sides and, very occasionally, the minnows. It is the most viable way to sustain and grow the business.

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.