Herzogenaurach - PUMA
has announced a new supplier partnership with the Mercedes AMG Petronas Formula One Team, continuing the successful collaboration with the 2014 FIA
Formula One World Constructors’ Champions* that began in 2012.
new agreement, effective from January 2015, sees PUMA become the Official
Supplier of Technical Clothing and Footwear and an Official Licensee
of footwear, apparel and accessories. It also will extend the licensed rights PUMA’s owned Sport’s
Merchandise company, Brandon, has for team replica and fan products.
will continue to outfit team drivers Lewis Hamilton and Nico Rosberg with its
lightweight race suits and footwear. All technical pit personnel will also wear
PUMA’s latest innovations in performance race wear.
licensed Mercedes AMG Petronas collection will also continue to be developed
and distributed by PUMA which will include footwear, apparel and accessories
that are inspired by the F1 team’s heritage and driver personalities.
Wolff, Head of Mercedes-Benz Motorsport, said: “PUMA has been a key performance partner for the three seasons we have
now worked together, ensuring our drivers are outfitted in the lightest and
most innovative performance race wear."
"This is an important component of our
racing operation within a continually evolving and challenging industry.
licensed partner, PUMA has excellent capabilities of designing, developing and
distributing high quality products that carry our brand identity.
partnership is very important for Mercedes AMG Petronas and we are delighted
that it will continue for the years ahead.”
Gulden, Chief Executive Officer for PUMA said: “We are very excited to continue our partnership with Mercedes AMG Petronas, who, after an incredible season this year will no doubt continue to
achieve great things."
"PUMA has good heritage in motorsport and we are
constantly working with our partner teams to innovate our performance race apparel
and footwear, and help them be the fastest and achieve success.
"We’re proud to work
with the Mercedes AMG Petronas team and look forward to the next phase of this
*Subject to official confirmation by the FIA of the results of the 2014
FIA Formula One World Championship
LEWIS HAMILTON AT THE JAPAN GP (WRI2)