The story behind Palmer's umbrella logo

2017-03-17 09:06
Rickie Fowler at the Arnold Palmer Invitational (Getty Images)

Cape Town - Ever wonder why a colourful umbrella has become an image synonymous with golfing legend Arnold Palmer?

Expect to see plenty of umbrellas at this week's Arnold Palmer Invitational, as the tournament and its participants pay tribute to the late great American, who passed away last year.

READ: Branden Grace's letter from Arnold Palmer

For the first time, Palmer is no longer around to host the tournament that bears his name, but his presence will certainly be felt at Bay Hill this week.

Golf fans can expect to see lot of the event's signature red, green, white and yellow umbrella through the Invitational.

But how did this image become associated with Palmer?

The story actually dates all the way back to 1961, when Palmer was trying to come up with the perfect logo for his new business venture.

He wanted something unique, but struggled to come up with the right image.

At one point he got so frustrated that he decided to take a walk in the rain.

The story is told on Palmer's website:

The frustration level in the meeting was rising and Arnie went to walk it off only to find it was raining outside. He saw a lovely woman get out of her car and pop open a multi-colored umbrella. Arnie dashed back into the conference room.

"What about an umbrella?" said Arnie. Someone at the table shot back, "What kind of umbrella?' Arnie suggested a multi-colored golf umbrella. A few heads bobbed in agreement. But nobody was even close to calling it a good idea, yet. Somebody told Arnie not to get his hopes up too high because it would be a miracle if someone hadn't already trademarked it.

A quick check confirmed that the image had not been trademarked, and though not everyone was sold on the idea, the colourful umbrella won the day.

And now, more than 50 years later, it continues to live on even after Palmer's death.


What To Read Next


Read News24’s Comments Policy

Live Video Streaming
Video Highlights

Live scoring

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

SuperBru Super Rugby challenge

Enter and challenge Sport24's staff!


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Will Tiger Woods win another Major title?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.