Titleist takes Pro V1 to next level

2015-01-30 13:43
Bubba Watson (PGA Tour)
Cape Town - The Pro V1 and Pro V1x, which was launched in 2003, has been the most played golf balls at every level of competitive golf and the best-selling models in the market place around the world ever since the original prototype first appeared on the PGA Tour at the Invensys Classic in Las Vegas in October 2001.

Now tour professionals and amateurs of all skill levels and swing speeds can look forward to the new 2015 Titleist Pro V1 and Pro V1x models, which go on sale in South Africa on Friday, January 30.

Designed for all golfers seeking to shoot lower scores, 2015 Pro V1 and Pro V1x deliver exceptional distance with consistent flight, more short game control and even softer feel from a new, patented urethane elastomer cover formulation, and long lasting durability.

Comparatively, Pro V1 has a softer feel, slightly more long game spin and a penetrating trajectory for a shallower angle of descent for more roll. Pro V1x offers a slightly firmer feel, lower long game spin and launches higher with a steeper angle of descent.

Seeding and validation for the new Pro V1 and Pro V1x models began at the PGA Tour’s Shriners Hospitals for Children Open in Las Vegas in October last year and the new editions received high accolades from top professionals, including Jordan Spieth, Adam Scott, Ian Poulter, Hunter Mahan, Marc Leishman and Bill Haas.

Spieth employed the new Pro V1x golf ball to shoot what he labelled “the best round I have ever played”.

The American fired an eight-under-par 63 to win the Australian Open by six shots last November and, a week later, tapped his new Pro V1x in for par at the 18th at Isleworth Country Club and a 10-shot victory at the Hero World Challenge.

“The new Pro V 1x performed well,” Spieth said. “I used the same ball the entire day and it still flew perfectly. The changes to the new golf ball are big for me and I’ve been playing well since changing.”

Masters champion Bubba Watson put the new Pro V1x in play for the first time at the WGC-HSBC Champions in China. In the final round, Watson holed a 60-yard bunker shot for eagle on 18 to force a playoff. He rolled his 2015 Pro V1x in from 20 feet for birdie to win at the first extra hole.

“I first tried the new ball two weeks prior to going to China. I loved it and put it in play right away,” he said. “It has all the great qualities of the previous generation Pro V1x with improved feel around the greens, which is exceptional. It even goes a little further for me off the tee.”

The Pro V1 and Pro V1x are the result of a continuous process rooted in rigorous research and development, technological advancements, comprehensive player testing and validation, and precision manufacturing.

The total performance of Pro V1 and Pro V1x tee-through-green – providing the best combination of distance, flight, short-game scoring control and feel – makes them the best fit for any golfer.

“Golfers often ask us what sets Pro V1 and Pro V1x apart from other golf balls. You can’t just point to one or two things,” said Bill Morgan, Senior Vice President, Titleist Golf Ball R&D. “The difference is everything. We have more people with more experience designing and making golf balls, the largest intellectual property portfolio and the most sophisticated precision manufacturing processes.

“The original Pro V1 was revolutionary, no question, but we’ve learned a lot in the last 15 years and these new Pro V1 models are the best we’ve ever made.”

Jimmy Walker, who reeled in a runner-up finish in the PGA Tour’s season-opening Hyundai Tournament of Champions and victory in the Sony Open a week later, also gave the new Pro V1x his stamp of approval.

“I love the performance of the new Pro V1x,” Walker said. “It has the perfect ball flight that I am seeking. It’s nice and tight off the driver, fairways and long irons, and very controllable off the wedges. I have confidence that it will perform on every shot.

“In fact, I put some new Vokey SM5 wedges in the bag at Hyundai, and I kept looking at my ball to see if it needed to be switched out, but it never did. The ball has great feel and is extremely durable. It’s the best I’ve ever played.”

Over the eight rounds, Walker made 52 birdies and hit 84 percent of greens in regulation. At Hyundai, Walker played a total of four golf balls – one per round – and used one new Pro V1x over his final 18 holes at Sony.

The 2015 Pro V1 and Pro V1x golf balls are available in both standard and custom play numbers. Standard dozens include play numbers 1-4 (low) and 5-8 (high).

Double-digit play numbers (00 and 11-99), or the same single-digit number (1-9), are available through custom order with a minimum order of one dozen. Golfers interested in custom play numbers should contact their local Titleist golf shop for pricing and availability.

Pro V1 & Pro V1x (Titleist)

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