Golf
Tiger, United top Forbes list
2010-02-05 10:38
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Top earning sportsman (File)
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New York - The most valuable brands in sport are Tiger Woods, Nike, Manchester United and the Super Bowl, says Forbes.
These are the most valuable athlete, business, team and event, respectively, according to the Forbes “Fab 40”.
Athletes were ranked on endorsement income, businesses on private market value, teams on “the portion of their overall value not a result of market demographics and league”, and events on the revenue generate per day of competition.
Forbes said Tiger Woods has a brand value of $82 million, and is likely to remain the top earning athlete in 2010, even if he doesn’t hit a single golf ball.
Nike was valued at $10.7 billion. It is also the only sportswear maker to increase worldwide market share since the start of 2008, according to industry tracker Sporting Goods Intelligence.
Manchester United was valued at $270 million, pipping the New York Yankees, on $266 million.
Calling the Superbowl the most valuable sporting event is perhaps controversial everywhere except the US. Forbes points to some heavyweight figures to back its claim - $420 million generated by last year’s event in media, sponsorship, tickets and licensing revenue – “more than a typical day of the Summer Olympics and Soccer’s World Cup combined”.
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