PGA Tour

Nike leaves McIlroy, Tiger in the lurch

2016-08-04 19:18
rory mcilroy
Rory Mcilroy (Getty Images)

Cape Town - Nike has pulled out of the golf equipment manufacturing business, leaving Rory McIlroy and Tiger Woods in the market for new clubs.

The company confirmed on Thursday that while it would continue to produce footwear and clothing for the golf market, it will "transition out" of making clubs, balls and bags.

McIlroy, a four-time major winner, signed a lucrative 10-year deal with the company three years ago. His switch to Nike clubs caused a great deal of controversy at the time, as it coincided with a dip in form.

The Northern Irishman responded to the news on Twitter:

Former World No 1 Woods, meanwhile, has been the face of Nike's golf brand since 1996.

In the women's game, Michelle Wie is also endorsed by the company.

"Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide," said Nike Golf president Daric Ashford.

"We'll continue to ignite excitement with our athletes and deliver the best of Nike for the game."

The decision to pull out of the market appears to be driven by a third successive year of declining sales, but Nike brand president Trevor Edwards said footwear and apparel will remain a big focus for the company.

"We're committed to being the undisputed leader in golf footwear and apparel," he said.

"We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf."

Read more on:    pga tour  |  rory mcilroy  |  tiger woods  |  golf

What To Read Next


Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk


Louis Oosthuizen and Charl Schwartzel's decision to not represent South Africa at the 2016 Olympic Games in Rio, citing family and schedule issues, is...

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


Big month in the world of golf as the FedEx Cup concludes on the PGA Tour, the Race to Dubai gathers steam on the European Tour and the Sunshine Tour offers local golfers the chance to bank some cash. Oh, and not forgetting the USA v Europe Ryder Cup showdown at Hazeltine!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.