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Augusta - In an unprecedented broadcasting move, the 2010 Masters will be produced and broadcast live in 3-D, Augusta National Golf Club chairperson Billy Payne announced on Monday.
Multiple 3-D cameras will be strategically placed across the famed course, resulting in views never before seen of the former nursery site that has become the home of the first major championship of each year in early April.
The production, which will primarily focus on the back nine, will be distributed live to US 3-D capable television sets and computers.
"Innovation has always been part of Masters tradition," Payne said. "Utilising this technology marks another important milestone in allowing our at-home patrons to better experience the beauty of our course and excitement of our tournament."
Two hours of live afternoon 3-D coverage will be available starting with the Masters Par 3 Contest on April 7 and each day of the April 8-11 event.
Sony Electronics will sponsor the 3-D telecast and supply camera equipment while Comcast will distribute the 3-D content free to US households and help IBM provide the 3-D feed over the Masters website.
Multiple 3-D cameras will be strategically placed across the famed course, resulting in views never before seen of the former nursery site that has become the home of the first major championship of each year in early April.
The production, which will primarily focus on the back nine, will be distributed live to US 3-D capable television sets and computers.
"Innovation has always been part of Masters tradition," Payne said. "Utilising this technology marks another important milestone in allowing our at-home patrons to better experience the beauty of our course and excitement of our tournament."
Two hours of live afternoon 3-D coverage will be available starting with the Masters Par 3 Contest on April 7 and each day of the April 8-11 event.
Sony Electronics will sponsor the 3-D telecast and supply camera equipment while Comcast will distribute the 3-D content free to US households and help IBM provide the 3-D feed over the Masters website.
