Cape Town - After four exciting seasons as headline sponsor of Cricket South Africa’s franchise T20 competition, Cricket South Africa (CSA) and RAM Hand-to-Hand Couriers have agreed not to exercise an option to extend the sponsorship of the competition for a further two years.
With both parties having enjoyed an excellent relationship over the past four years, RAM and Cricket South Africa are still in negotiation to continue their partnership in some other form.
“With a new domestic T20 League within our sights, regrettably we were not able to agree on the option to extend our current relationship,” said CSA Chief Executive, Haroon Lorgat.
“Our initial agreement with RAM was for three years and we had last year agreed on a one-year extension which ended last season.
“We’ve seen the competition grow impressively and I must commend RAM for the wonderful innovations they introduced every year. Their energy contributed to us having a great commercial partner and I wish to take this opportunity to thank them for their support of cricket.
“I am sure we will continue our relationship in another form as RAM are passionate South Africans who wish to continue their involvement in cricket.” concluded Lorgat.
There have been many highlights in the RAM SLAM over the last four years including:
• Catch a Million Competition
• Big name international players participating
• Global Television Coverage of the RAM SLAM
• Increasing crowd attendance in 2013/2014 season and 2014/2015 season
David Lazarus, Executive Chairman of Ram, said: “We have thoroughly enjoyed co-creating and sponsoring the Ram Slam and we look forward to continuing our relationship with CSA going forward.”
This season’s competition will go ahead as planned commencing on 12 November 2016.