Cricket

Sachin bats for Castrol

2011-01-31 21:57
Cape Town - Castrol, the world’s leading lubrication company, recently announced the signing of cricketing legend Sachin Tendulkar as their global brand ambassador for the next two years.

In his new role, Tendulkar joins an illustrious list of Castrol brand ambassadors which over the years has included legends like Cristiano Ronaldo, David Beckham, Rahul Dravid and Adam Gilchrist, to name just a few.

As their brand ambassador, Tendulkar will be the face of Castrol cricket initiatives that will revolve around the passion, innovation and technology that go behind delivering Winning Performances, as well as promoting their leading brands such as Castrol GTX, Magnatec & Edge.

Sachin’s drive for perfection and performance matches Castrol’s commitment to making the world’s best oils.

Commenting on this new association, Tendulkar said, “I am really excited about this partnership with Castrol since they are one of the world’s great brands and have the same passion for performance that I have on the field.

"Their oils are known for consistently delivering under extreme pressure situations, again something I am quite familiar with.

"I am also very passionate about motorsport with which Castrol has been associated for over a century. So to me, this partnership seems to be the perfect fit.”

“We are really excited about joining forces with the cricketing legend, Sachin Tendulkar, as our global brand ambassador,” comments Baskaran Jayaraman, Marketing Manager for Castrol Africa. “With Castrol as the world’s greatest lubricant brand and Sachin as the world’s greatest cricketer, we see this partnership being tremendously successful.”

Castrol was recently announced as the official performance partner of ICC until the end of the ICC Cricket World Cup 2015.

To celebrate this, and the new Sachin Tendulkar partnership, Castrol will be running a national promotion in SA. Consumers simply need to purchase a pack of Castrol Magnatec from any leading retail outlet or BP forecourt to stand in line to win one of two hundred limited edition cricket bats.

For more information about Castrol and Cricket, please go to castrolcricket.com or www.castrol.com/za

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