Proteas in England
Sponsors extend Proteas deal
Jacques Faul (Gallo Images)
Johannesburg - Cricket South Africa has announced on Monday that the Willowton Group would be extending its sponsorship of the Proteas’ Castle Lager squad’s home Test matches for a period of four years through their Sunfoil brand.
This follows their sponsorship of the Proteas’ home Test matches and ODI’s during the past season and the new deal will also include sponsorship of the four-day domestic competition.
In making the announcement CSA’s Acting CEO, Jacques Faul, thanked SuperSport for its support of South African domestic cricket for the past 17 years. SuperSport will remain CSA’s broadcasting partner.
SuperSport were the previous sponsors of the domestic four day competition with this partnership having commenced during the 1995/1996 domestic cricket season.
Brandon Foot, SuperSport’s Head of Acquisitions and Legal said: “SuperSport is very proud to have sponsored the SuperSport Series and to have contributed to this important nursery of Test match cricket. As the World of Champions steps aside from this role, SuperSport remains committed to CSA as its production and broadcast partner in all formats of the game, both domestically and internationally. SuperSport will also retain its interests in franchise and other cricket in South Africa.”
CSA is now looking forward to the latest long term deal with the Willowton Group.
“It is a well known fact that the Willowton Group is heavily committed to South African cricket at grassroots level via their support for development programmes both in KwaZulu-Natal and Gauteng as well as being title sponsors of the Sunfoil Dolphins franchise,” commented Mr. Faul. “They are thus now involved in all levels of our cricket right up to the pinnacle of Test match cricket.
“This sponsorship agreement covers no fewer than 18 Test matches against New Zealand, Pakistan, India, Australia, the West Indies and England.
“I would like to reiterate the importance that Cricket South Africa attaches to Test match cricket. One only has to look at the individual achievements of the Proteas a week ago when Hashim Amla’s treble century managed to dominate the Media headlines at a time when London was about to host the world’s biggest sporting festival, the Olympic Games. His bat manufacturer has also brought out a special edition bat to mark the occasion.
“Test cricket is truly unique in that it allows for individual achievement of this magnitude but at the same time never loses its team ethos and as such it is a wonderful educational tool for both young and old.
“We look forward to our Proteas continuing in their quest to dominate world cricket in its purest form in partnership with Willowton.”
Mr. Shoaib Moosa – Sales and Marketing Director: Willowton Group commented:
“Our family has always been passionate about the game of cricket and I was introduced to the sport early in my life. Development cricket is really where it all started five years ago for Willowton Group and the Sunfoil brand. When we commenced the programme, the objective was to develop a cricket culture within townships and to encourage children from disadvantaged communities to become involved in a team sport that teaches individuals good morals and values. The KZN Cricket Union established the Township Development blue print for cricket in KZN that strives to ensure that the game of cricket is shared with all South Africans. In 2011 the programme was further rolled out with the Gauteng Cricket Board and the same success is now being seen in a short space of time.
“In 2010 the Sunfoil Schools Night League was born, this tournament will hopefully help unlock some of our future cricketing stars of our country and province. This tournament will also complement the Sunfoil township programme to help identify talent and more importantly afford every single inhabitant of this beautiful province of ours to be exposed the wonderful game of cricket.
“The fruits of our investment are being seen where it matters the most, at grass roots level. Willowton Group hopes to unite people through the game of cricket and show them that they can rise above any circumstance with the right attitude. Perseverance and hard work makes any dream achievable and these coaching programmes and tournaments teach the players just that. Empowering children through sport is just one of the ways Willowton Group and Sunfoil hopes to uplift communities throughout South Africa.
“We have gone on to sponsor the KwaZulu-Natal Sunfoil Dolphins Cricket team, as well as the Proteas Test and ODI matches in 2011.
“We believe there is a great synergy between the sport of cricket and our business and being involved with the CSA and Proteas’ brand has had some remarkable results for Sunfoil. It has really helped propel the Brand onto a national stage and generate the awareness we required to get into the hearts and minds of the South African public.
“To be a Test cricketer one needs to be passionate about the sport, to be fit both physically and mentally to win. At Willowton Group we are passionate about producing the very best quality pure sunflower cooking oil and the sponsorship of the Proteas’ is an important part of our National Brand Strategy for Sunfoil and is a key initiative in assisting Sunfoil to be the market leader in the Cooking Oil category in South Africa.
“We have decided to continue the sponsorship for the next four years, a partnership that commenced last year and as a proudly South African company we are supporting the Proteas’ Cricket team all the way, as we believe together we can achieve all our goals.”