Proteas

Pink ODI celebrates 5 years supporting breast cancer awareness

2017-01-17 10:41
AB de Villiers at his majestic best. (Duif du Toit, Gallo Images)

Johannesburg - The Proteas will be dressed in pink for the third One-Day International (ODI) against Sri Lanka on Saturday, February 4 at Wanderers Stadium, with the match celebrating five years of supporting PinkDrive, South Africa’s premier breast cancer community carer.

PinkDrive is an organisation committed to improving breast cancer education and awareness. It prides itself in providing preventative screening services to women (and men) across South Africa.

Bidvest, Momentum, and Cricket South Africa (CSA) have issued an invitation to all the fans attending the third ODI to dress in pink in support of breast cancer awareness. 

A capacity crowd is expected to turn up at one of the most iconic annual cricketing events in the world.

The commercial partners have also underpinned their unwavering commitment to breast cancer awareness through generous financial support.

· Bidvest will donate R1 000 for every boundary scored

· Team sponsors, Standard Bank, will donate R400 for every 'four', R600 for every 'six' and R1 000 for every wicket taken by a Proteas player

· Momentum will donate R100 000 if a player punches the ball into the big inflatable Momentum “M”

· Momentum will also offer R10 000 for every six hit into the Momentum Family Area

Fans can also show their support by donating R20, by sending an SMS to 40158 with the keyword Cricket (Terms and Conditions apply).

Fans from beyond the South African border can contribute to the cause by making a contribution via GivenGain: https://www.givengain.com/cause/2871/donate/#start or visit the PinkDrive website for more options.

“The annual Pink Day ODI featured at the Wanderers stadium is a big occasion for us,” commented CSA Chief Executive, Haroon Lorgat.

“With the risk of breast cancer and its high impact on a family, we are proud of our support in raising awareness and mobilising cricket fans through the PinkDrive campaign.

“PinkDrive is one of our foremost social programmes and proves how sport can play a broader role in society.

“I would especially like to thank the Boards of Pakistan, India, the West Indies, England and now Sri Lanka whose players and team management have wholeheartedly supported the spirit of our Pink Day ODIs. This is truly what sport can do.”

This will be the fifth time the Proteas play in pink, significant as they remain undefeated in pink.

The four previous Pink ODIs contributed more than R2 million in support of PinkDrive’s aim of purchasing additional mobile mammography and gynaecology trucks.

Funds also contribute towards keeping PinkDrive’s current fleet of three Mammogram / gynaecological diagnostic trucks, one Educational Unit and five education vehicles on the road. 

To date (January 2017), PinkDrive has provided more than 11 000 mammograms, conducted more than 106 500 clinical examinations and directly educated more than 279 000 people on breast health. Millions more are made aware of the preventative healthcare message via Pink Day match broadcasts.

Tickets can be obtained at www.ticketpro.co.za.

The Proteas Pink Kit will be available in men’s and ladies’ sizes in major stores from January 20, 2017. The kit will also be available online through www.sportsmanswarehouse.co.za

Read more on:    proteas  |  cricket
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