Proteas

KFC, CSA put pen to paper once more

2016-02-19 10:20

Cape Town - KFC and Cricket South Africa (CSA) on Friday announced the extension of KFC’s sponsorship of the T20 International series for a further four years.

This announcement comes on the heels of CSA’s announcement of the Proteas T20 squad which will be participating in the upcoming ICC World Twenty20 in India in March.

KFC has been the title sponsor of the T20 Internationals since 2011 and the renewal sees the sponsorship continuing until 2020.

“KFC have become one of Cricket South Africa’s most valued partners through their sponsorship of T20 Internationals, KFC Mini-Cricket and the RAM SLAM T20 Challenge. We are already four years into our highly successful T20 International journey with KFC and we look forward to continued success over the next four years,” said CSA Chief Executive, Haroon Lorgat.

KFC, in furthering their commitment to developing cricket in South Africa, will continue to utilise their T20 International sponsorship as a platform to further profile KFC Mini-Cricket, South Africa’s largest sports grassroots sports development programme. In addition to introducing young boys and girls to the game, KFC Mini-Cricket is able to give kids in South Africa the chance to have fun, get active and to get closer to their sporting heroes through participation as ball boys and girls and in the guard of honour and coin toss at the T20 Internationals. 

KFC South Africa Chief Marketing Officer, Mike Middleton, who made the announcement at Newlands ahead of Friday’s first T20 International between South Africa and England, commented: “KFC have been involved in T20 International cricket for four years now and it is with great excitement that we announce the continuation of our sponsorship for a further four years. Our sponsorship of the T20 Internationals, together with the KFC Mini-Cricket programme, enables us to take cricket development in South Africa to the next level and to hopefully unearth the next generation of Proteas. Getting kids active and closer to their heroes are among the primary goals of the KFC Mini-Cricket programme and the T20 Internationals greatly assist us in achieving these objectives.”

Five T20 Internationals are scheduled for the summer of 2016, with the Proteas taking on England in a two match series, followed by Australia in a three match series, before departing for the ICC World Twenty20 in India.

In addition to T20 Internationals, KFC will continue to support the KFC Mini-Cricket programme until 2025.

T20 International fixture list for 2015/16 season:

Friday, February 19, 1st T20 International v England, Newlands

Sunday, February 21, 2nd T20 International v England, Wanderers

Friday, March 4, 1st T20 International v Australia, Kingsmead

Sunday, March 6, 2nd T20 International v Australia, Wanderers

Wednesday, Marcy 9, 3rd T20 International v Australia, Newlands

Read more on:    kfc  |  proteas  |  cricket
NEXT ON SPORT24X

 

Read News24’s Comments Policy

Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

 

Quiz: Test your Rio Olympics memory!

Think you know what went on at the Rio Olympics? Prove it by tackling Sport24's ridiculously impossible yet highly addictive post-Games quiz!

 
 

Rio Olympics

GALLERY: SA's Rio Olympic medallists
As it happened: Rio Olympics - Day 17
Selecting 6 numbers turned Britain into Olympic superpower
Caster cranks up the heat in Rio semi
Fixtures
27 August 2016
South Africa v New Zealand, Centurion 10:00
25 September 2016
South Africa v Ireland, Benoni 10:00
30 September 2016
South Africa v Australia, Centurion 14:30
Previous Results

Date Match Result
Vote

Should Proteas coach Russell Domingo stay - or go - as national coach?

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

Follow all the action from the 2016 Rio Olympics. The highs, the lows, the tears, the smiles as the world's greatest athletes compete for gold, silver and bronze.

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.