New kit sponsor for Proteas

2015-06-03 11:30
Faf du Plessis (Gallo Images)

Johannesburg - Cricket South Africa (CSA) on Tuesday welcomed New Balance as its official apparel and footwear supplier for the next five years.

The agreement grants New Balance exclusivity as the official apparel supplier of team kit and products to CSA, its teams, staff and players and as CSA’s official merchandising partner. The contract runs from May 1, 2015 to April 30, 2020.

“It once again gives me great pleasure to welcome New Balance on board as yet another global brand that has put its faith in our administration, our governance and our players for a considerable period of time,” said CSA Chief Executive, Haroon Lorgat.

“New Balance is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as athletics, basketball, European soccer, Australian Rules Football, tennis and, by no means least, cricket.

“Their individual sponsorships include our own Dale Steyn and Dave Miller. I am sure Dale and David would be the first to confirm that the technical support they have received from New Balance over the years has played an important role in supporting player standing such as Dale who remains the world’s leading fast bowler and indeed one of the greatest fast bowlers of all time. The demands that Dale’s particular skill requires makes it essential that he can benefit from the industry’s latest technical and innovation advances.

“As we all know most international cricket these days is played on the Asian sub-continent and its surrounding areas where climatic conditions are extremely challenging and it is important that our players have the most comfortable apparel available to them to allow them to compete at their optimal level.

“New Balance is a perfect fit for our World No 1 ranked Test team and we look forward to a fruitful and happy relationship over the next five years,” concluded Lorgat.

New Balance was equally excited by the new partnership.

“We are extremely proud of our  association with Cricket South Africa and as a global sports brand we look forward many years of working with CSA administration to our national ambition to becoming the No 1 team in all formats,” said Craig Bowen, Country Manager for New Balance South Africa.

As part of the deal, New Balance will also provide cricket equipment to CSA’s development programmes.

David Miller, Hashim Amla and Faf du Plessis sport the Proteas' new kit... (Gallo Images)


What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

03 November 2016
Australia v South Africa, Perth 04:30
12 November 2016
Australia v South Africa, Hobart 01:30
24 November 2016
Australia v South Africa, Adelaide Oval 05:30
Previous Results

Date Match Result

Should Proteas coach Russell Domingo stay - or go - as national coach?

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.