Proteas

New Proteas T20 sponsor

2012-09-06 11:30
CSA Acting CEO Jacques Faul (File)
Cape Town - Cricket South Africa (CSA) on Thursday welcomed another new commercial partner on board in Blue Label Telecoms who have secured the naming rights for the Proteas squad for all T20 International matches from the start of the T20 International series against England until the end of the Pakistan tour in March 2013.

The Blue Label Telecoms Proteas squad will play eight T20 International matches during this period - three against England this month, three against New Zealand over the December festive period and two against Pakistan in the first week of March.

“It gives us great pleasure to welcome Blue Label Telecoms to the CSA family,” commented CSA Acting CEO Jacques Faul.

“As it is Blue Label Telecoms’ first foray into sponsorship they have asked for an initial short term agreement to the end of March 2013, with the first rights to renew thereafter.

“They have indicated that they see this as a long-term investment in cricket and are looking to extend the partnership over a substantial period of time.

“The Blue Label Telecoms Proteas currently hold the No 1 ICC ranking in T20 International cricket and will be looking to add further value to the Blue Label sponsorship in the months and years ahead,” added Faul.

Blue Label Telecoms will also have the rights to roll out CSA’s customer engagement programme which is as a new initiative and one that will benefit all cricket loving fans.

Dr David Fraser, the Group CTO of Blue Label Telecoms added, “We see the opportunity to provide a customer engagement platform as a terrific way of rewarding South Africa’s loyal cricket fans with a complete and exciting supporter-centred programme across all forms of the game.

“This compelling programme will appeal to existing fans as well as attracting new supporters and will help CSA understand the needs of the cricket-loving public even better.

“As a leading SA company, we are delighted and honoured to be associated with the best cricket team in the world,” Fraser concluded.

This sponsorship does not include the rights to the Proteas for the ICC World Twenty20 in Sri Lanka later this month as its business clashes with one of the ICC major event sponsors.

Read more on:    csa  |  proteas  |  cricket
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Fixtures
25 September 2016
South Africa v Ireland, Benoni 10:00
30 September 2016
South Africa v Australia, Centurion 13:30
02 October 2016
South Africa v Australia, Johannesburg 10:00
Previous Results

Date Match Result
Vote

Should Proteas coach Russell Domingo stay - or go - as national coach?

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

Big month in the world of golf as the FedEx Cup concludes on the PGA Tour, the Race to Dubai gathers steam on the European Tour and the Sunshine Tour offers local golfers the chance to bank some cash. Oh, and not forgetting the USA v Europe Ryder Cup showdown at Hazeltine!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.