Cape Town - KFC SA and Cricket South Africa (CSA) on Wednesday concluded
a landmark agreement that will see the hugely popular and successful KFC
Mini-Cricket programme extended for a further 10 years.
KFC first involved themselves with CSA in the Mini-Cricket
programme five years ago and since then their investment has grown to a point
where there are now more than 110 000 kids actively participating on a regular
basis each week.
“The KFC Mini-Cricket programme is our flagship development
programme and we believe this is one of the best sports development programmes
on the continent,” said CSA Chief Executive, Haroon Lorgat.
“This is where our pipeline starts and this is where KFC’s
commitment has ensured that we can bring together thousands of boys and girls
all around the country to grow the game and to unearth future international
“I am overjoyed by KFC’s willingness to partner with us for
a further 10 years. Such long-term investment is unheard of in today’s sporting
climate and I want to thank KFC for their vision and great partnership with
CSA,” added Lorgat.
“Looking back on another successful and highly active season
of KFC Mini-Cricket, we are incredibly proud to be announcing our continued
support of the KFC Mini-Cricket programme for the next 10 years,” explained
Mike Middleton, Chief Marketing Officer, KFC Africa.
“Our shared vision remains to get more kids in South Africa
to lead active lifestyles through the KFC Mini-Cricket programme and we will
continue to work closely with our partner, Cricket South Africa, to take
development cricket to the next level and continue to build upon the positive
momentum generated over the course of five very successful seasons.”
In addition to the Mini-Cricket programme, KFC will remain
CSA’s Official Restaurant Supplier, and will also continue to have the rights
for ball boys and ball girls for all domestic and international T20 matches.