Pakistan in SA
Cricket fans urged to 'go pink'
Pink cricket ball (Gallo Images)
Cape Town - Cricket South Africa (CSA) is challenging spectators to ‘go-pink’ for the Proteas' one-day international (ODI) against Pakistan at the Wanderers on Sunday.
Fans wearing pink or proudly displaying pink on the day will be showing their support for the PinkDrive, a Proudly South African public benefit organisation that powers one of the country’s most successful breast cancer awareness and education campaigns.
"We are appealing to spectators to wear anything pink. If fans don’t have a stitch of pink in their wardrobe there will be Pink Zones with Shop4Cancer stands at the stadium where fans can ‘Pimp themselves Pink’," a statement from CSA read.
If everyone wears pink there is a chance of setting a World Record for the most people wearing a single colour, in one venue, in support of a good cause.
Fans attending the ODI will be able to enjoy a fun day of cricket while showing their support for a worthy cause and thereby impacting the lives of millions of South Africans. On the day spectators at the match, or those watching on TV can get involved by donating R20 to PinkDrive by simply texting the message ‘Pink Drive’, to 40158.
For every six hit during the match into the Momentum Family Area, Momentum will also donate R10 000 to PinkDrive. Bidvest has also committed to donating R1 000 every time the ball hits the boundary rope.
“Pinking the stadium will make spectators at the game aware of the perils of breast cancer, and it will start the conversation about breast health among television viewers across South Africa. This will only happen if the stadium is awash with pink,” commented Sharon Smith, Marketing Manager, PinkDrive.
South Africa has one of the highest rates of the disease worldwide. Bidvest, Momentum and CSA are working with PinkDrive to highlight the fact that South African women and men need to be empowered and informed as early detection and preventative awareness saves lives.
Sofia Lanuza, head of Marketing at Bidvest said, “This campaign started for Bidvest in 2011 with the first pink day at Bidvest Wanderers and our clear goal from the beginning was to raise awareness of this disease. The Bullring is one of the most iconic stadiums in the world and we look forward turning it pink for a worthy cause, in line with the Bidvest Proudly Pink campaign that we have grown since the inception of this event.”
Danie van den Bergh, head of the Momentum brand said, “We want to remind South Africans to take control of their health by putting pink - the colour of breast cancer awareness - top of mind. Colouring one of South Africa’s most popular sporting venues pink is a great way to remind the country to take control of their health.”
“We have a vested interest in helping South Africans become healthier. Sport and an active lifestyle encourage healthy lifestyle choices. One of the reasons Momentum selected the ODI sponsorship is because South Africans love sport,” continued Van den Bergh.
“Supporting the PinkDrive campaign is another way we can show our support for families by helping raise awareness for preventative screening and by offering support to those fighting cancer”.