Share

KFC boost for mini cricket

Johannesburg - Cricket South Africa on Tuesday announced that global brand KFC is its new sponsor for mini cricket, the entry point to the game.

CSA CEO Gerald Majola said it was a major boost for the further growth of the game to have an international brand such as KFC on board at a critical level of the game.

"CSA has doubled cricket's capacity over the past 10 years and we are looking to accelerate this growth even further over the next decade.

"KFC has committed for five years, with an option for a further five years which is an exceptional investment in CSA through mini cricket.

"This means we can plan and expand over the next 10 years at the entry level of the sport for players, coaches and administrators," said Majola.

Managing director for KFC in Africa, Keith Warren, said his company was excited to partner Cricket South Africa on this programme. "As a supplier to CSA and the Proteas over the last two years, we have come to develop a great admiration for the quality of the people involved in the game and the professional approach with which they tackle their roles.

"Mini Cricket is no exception and while we remain deeply respectful of the work done to date, we cannot wait to develop a plan together with CSA to take this property to its full potential."

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Voting Booth
Should Siya Kolisi keep the captaincy as the Springboks build towards their World Cup title defence in 2027?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes! Siya will only be 36 at the next World Cup. He can make it!
25% - 1273 votes
No! I think the smart thing to do is start again with a younger skipper ...
29% - 1471 votes
I'd keep Siya captain for now, but look to have someone else for 2027.
45% - 2249 votes
Vote
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE