Johannesburg - Cricket South Africa on Tuesday announced that global brand KFC is its new sponsor for mini cricket, the entry point to the game.
CSA CEO Gerald Majola said it was a major boost for the further growth of the game to have an international brand such as KFC on board at a critical level of the game.
"CSA has doubled cricket's capacity over the past 10 years and we are looking to accelerate this growth even further over the next decade.
"KFC has committed for five years, with an option for a further five years which is an exceptional investment in CSA through mini cricket.
"This means we can plan and expand over the next 10 years at the entry level of the sport for players, coaches and administrators," said Majola.
Managing director for KFC in Africa, Keith Warren, said his company was excited to partner Cricket South Africa on this programme. "As a supplier to CSA and the Proteas over the last two years, we have come to develop a great admiration for the quality of the people involved in the game and the professional approach with which they tackle their roles.
"Mini Cricket is no exception and while we remain deeply respectful of the work done to date, we cannot wait to develop a plan together with CSA to take this property to its full potential."