Cricket

KFC boost for mini cricket

2010-04-20 13:51

Johannesburg - Cricket South Africa on Tuesday announced that global brand KFC is its new sponsor for mini cricket, the entry point to the game.

CSA CEO Gerald Majola said it was a major boost for the further growth of the game to have an international brand such as KFC on board at a critical level of the game.

"CSA has doubled cricket's capacity over the past 10 years and we are looking to accelerate this growth even further over the next decade.

"KFC has committed for five years, with an option for a further five years which is an exceptional investment in CSA through mini cricket.

"This means we can plan and expand over the next 10 years at the entry level of the sport for players, coaches and administrators," said Majola.

Managing director for KFC in Africa, Keith Warren, said his company was excited to partner Cricket South Africa on this programme. "As a supplier to CSA and the Proteas over the last two years, we have come to develop a great admiration for the quality of the people involved in the game and the professional approach with which they tackle their roles.

"Mini Cricket is no exception and while we remain deeply respectful of the work done to date, we cannot wait to develop a plan together with CSA to take this property to its full potential."

Read more on:    csa  |  kfc  |  johannesburg
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
11 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

 

Joburg hot spots for cocktails, craft beer, tapas and wine!

It’s the season to be jolly – so we’ve rounded up some new Joburg hot spots!

 
 

I love summer.24

The craziest deaths of 2014
How to make this a sensual, sexy summer!
This is what South Africans Googled in 2014!
This hilarious song is your new holiday anthem
 
 
/Sport
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Featured

Got something you'd like to get off your chest? Got a burning desire to air an opinion? If so, be sure to sign-up on Sport24's FORUM!

Latest blogs
Vote

Which cricketer is currently of most value to the Proteas' Test team?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

 
There are new stories on the homepage. Click here to see them.