KFC boost for mini cricket

2010-04-20 13:51

Johannesburg - Cricket South Africa on Tuesday announced that global brand KFC is its new sponsor for mini cricket, the entry point to the game.

CSA CEO Gerald Majola said it was a major boost for the further growth of the game to have an international brand such as KFC on board at a critical level of the game.

"CSA has doubled cricket's capacity over the past 10 years and we are looking to accelerate this growth even further over the next decade.

"KFC has committed for five years, with an option for a further five years which is an exceptional investment in CSA through mini cricket.

"This means we can plan and expand over the next 10 years at the entry level of the sport for players, coaches and administrators," said Majola.

Managing director for KFC in Africa, Keith Warren, said his company was excited to partner Cricket South Africa on this programme. "As a supplier to CSA and the Proteas over the last two years, we have come to develop a great admiration for the quality of the people involved in the game and the professional approach with which they tackle their roles.

"Mini Cricket is no exception and while we remain deeply respectful of the work done to date, we cannot wait to develop a plan together with CSA to take this property to its full potential."


  • Tonker - 2010-04-20 14:11

    It is wonderful that a sponsor has been found to take over the Bakers mini cricket. Some of our best players all started at this entry level

  • tietie - 2010-04-20 15:38

    This is "fingerlicking good"

  • Andre - 2010-04-20 15:45

    Now that's wonderful news.

  • Deandre - 2010-04-20 15:47

    Yeppie!! Hope my son gets a chance to play and progress with KFC. Plus theres the IPL which they sponsor..

  • Morne - 2010-04-20 20:16

    Is this not a bit hypocritical ? Do we really want KFC, in our kids' minds at a young age? Enticing them to eat fast food. Not a great idea I'd say.

  • ELVIS GOVENDER - 2010-04-21 22:09

    Well done to KFC.One concern is that cricket is so demanding that we need to teach kids to eat healthy not junk food but we will take the sponsor.The GOVT. is not capable of giving kids a chance if it is not soccer.

  • Richard - 2010-04-22 15:07

    Greasy fatty food for young children,WHAT WAS CSA THINKING.

  • Duncan - 2010-04-22 15:36

    Well done KFC... I remember my days of Bakers mini cricket on a Saturday morning would be a shame for kids not to be able to get their first experience of the game in this environment. Good Luck to a long standing relationship. When i was of Mini cricket age when playing cricket or even after the game i dont recall being obsessed with buscuits so the above concerns are nothing to worry about

  • Realist - 2010-04-26 13:07

    Good on KFC......but the reality of the matter is that you can only soar to greater heights in cricket if your child goes to a well established private school. Very few of SA's greats came from govt.schools.

  • Snackbox - 2010-10-07 10:09

    KFC are a huge global brand and are involved in the sponsorship of cricket in many different countries and at different levels. It is not about the junk food, stop thinking with your stomach! It is about a well recognised professional brand, being involved and passionate about the game and growing it for our youth! There is a bigger picture than the fried chicken, dont be narrow minded! They are developing children's meals that are healthy, that are directed to creating a healthy lifestyle. It is Finger Licking Good!!

  • Jarryd - 2010-11-05 13:14

    Gee wizz its about time the name changes a little!!think bakers cricket was named when Peter Pollock started playing Provintial!! I think this is magic for our future cricketers to look forward too!WELDONE KFC!!! You guys are surely changing the manner and making things hopefully more Intrising!!!

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