Cricket

IPL loses title sponsor

2012-08-28 20:35
Former IPL logo (File)
New Delhi - The Indian Premier League (IPL) has lost its title sponsor after real estate giant DLF declined to renew its five-year deal, a company spokesperson said on Tuesday.

"We have just stepped off the IPL," DLF group executive director Rajeev Talwar told the Press Trust of India.

"Sponsoring the IPL over the last five years was a strategic decision wherein we wanted to establish our brand presence across India as the leading real estate player.

"We believe that we have been able to achieve the desired objectives to a great extent."

DLF reportedly paid $50m to be the title sponsor of the glitzy Twenty20 league for the first five years, a deal which ended with the 2012 edition in March-April.

The last date for renewal of the contract was July 28, Talwar added.

There was no immediate comment from the Board of Control for Cricket in India (BCCI), which owns the IPL.
 

Read more on:    ipl  |  cricket
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

 
 
/Sport
Men
Women
Love 2 Meet
SuperBru Super Rugby challenge

Enter and challenge Sport24's staff!

Featured

As the Absa Premiership nears the Christmas break, a little over half the season remains. Who will be crowned champions when all is said and done? Which teams will be relegated? Stay glued to Sport24 to find out!

Latest blogs
Vote

Should Proteas coach Russell Domingo stay - or go - as national coach?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.