Cape Town - Cricket South Africa (CSA) on Thursday confirmed a renewal deal
with broadcast partner, SuperSport International, that will see the channel
remain on board as the PAY TV Rights Holder for Sub-Saharan Africa for another
The agreement comes into effect on May 1, 2015 and will
continue until April 30, 2021.
SuperSport will also remain the host broadcaster for all
home international matches during this period.
In addition, the broadcaster will play a key role in
promoting domestic and franchise cricket with an undertaking to cover a minimum
of 60% of the RAM SLAM T20 Challenge and Momentum One-Day Cup matches.
“We know SuperSport is a world leader and this really
excites us as we tie up another landmark deal for Cricket South Africa,” commented
CSA Chief Executive, Haroon Lorgat.
“A solid broadcast agreement is essential to promote the
game at all levels and I am happy that we will continue to have SuperSport as
one of our key partners. We also appreciate their willingness to provide SABC
with the live feed so that we can enjoy Free-To-Air broadcast.
“The past year has seen the strategic relationship between
CSA, the Proteas and SuperSport grow exponentially and we look forward to build
on this to ensure we produce world class content. It was SuperSport that
brought us those wonderful pictures of the Castle Lager Test Team becoming the
number one team in the world and we hope to share more of these memories with
SuperSport in the future,” added Lorgat.
Brandon Foot, Acting Chief Executive of SuperSport, was
delighted by the renewal.
“We have forged a strong alliance with Cricket South
Africa and look forward to continued growth in both the game and television
viewership. There is a great appetite for cricket and we hope to play a role in
bringing the game closer to supporters.”