Australia in SA

CSA goes MAD with sponsors

2011-10-11 14:22
Gerald Majola (File)
Cape Town - Cricket South Africa (CSA) has announced an exciting, new partnership with educational charity, MAD (Make a Difference), for the upcoming Twenty20 International series against Australia, which starts on Thursday in Cape Town.

CSA will grant MAD exclusive naming rights to the two-match series, at no cost, in a bid to further raise awareness for the foundation’s work in promoting educational opportunities among the youth.

The initiative has also received the endorsement of Sport and Recreation Minister, Fikile Mbalula.

Minister Mbalula said: “As the Minister of Sport, I am heartened to see sport and education working hand in hand, and I commend Cricket South Africa for doing something today to shape tomorrow.

“The reason for the partnership is simple. MAD stands for Make A Difference. And both CSA and MAD believe that the leaders of tomorrow need our leadership today.

“As you watch the MAD Twenty20 International Series against Australia, and are having fun with your friends and family, I urge you to think about those less fortunate. Give what you can to MAD. This is our chance as cricket fans to make a difference.

CSA CEO Gerald Majola said: “An important focus for CSA has always been in the mentoring and development of young players to become the very best cricketers in the world. And MAD shares a similar vision, as it provides incredible educational opportunities for young South Africans from previously disadvantaged communities.

“CSA prides itself on establishing long term, sustainable partnerships, an approach shared by MAD, who educate young people from primary school, all the way through university.

“MAD is already linked to South African sport with our very own Protea, AB de Villiers, being passionately involved and François Pienaar, our former Springbok captain founding the organisation.”

“The MAD initiative is something that the Proteas feel strongly about, because as national sportsmen, one of the aspects that we focus on is making a difference to many young lives through sport,” commented AB de Villiers.

 “This is a really exciting opportunity for our brand, and we know this support will have a strong impact on the lives of our children, which is really the most important thing. Our focus is ensuring that our children are being nurtured for their future success, and initiatives like this mean we have a strong chance at reaching this goal”, said Francois Pienaar, Founding chairperson of MAD.

There are just a handful of tickets left for the opening Twenty20 International. The first match takes place on Thursday, October 13 at Newlands in Cape Town at 18:00. The series concludes with the second and final match at the Wanderers on Sunday, October 16 at 14:30.

For more information on how to donate or get involved, visit www.madcharity.org. The public can also SMS “MADT20” to 40218 and donate R20 to Make a Difference.

The Twenty20 International series will be followed by a three-match One Day International series and a two-match Test series.

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