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Cape Town - Adidas will donate 15 000 tickets to deserving school learners as part of its FIFA Ticket Fund campaign, which starts with the national arts competition this weekend.
The adidas Ticket Fund campaign is a FIFA initiative aimed at making 2010 FIFA World Cup matches more accessible to those South African learners who do not ordinarily have the means to purchase tickets for the tournament.
Adidas has received 15 000 tickets from FIFA for the global football showpiece and the brand has chosen to work with the Department of Basic Education (DBE) in distributing these tickets to deserving learners from schools throughout South Africa. The learners have been participating in art and football competitions in their respective provinces, culminating in the national finals this month.
Approximately one third of the tickets will go to learners that have reached the arts finals and the other two thirds will go to learners that will take part in the football finals.
The adidas Ticket Fund campaign is a FIFA initiative aimed at making 2010 FIFA World Cup matches more accessible to those South African learners who do not ordinarily have the means to purchase tickets for the tournament.
Adidas has received 15 000 tickets from FIFA for the global football showpiece and the brand has chosen to work with the Department of Basic Education (DBE) in distributing these tickets to deserving learners from schools throughout South Africa. The learners have been participating in art and football competitions in their respective provinces, culminating in the national finals this month.
Approximately one third of the tickets will go to learners that have reached the arts finals and the other two thirds will go to learners that will take part in the football finals.
